ApP Redesign

MoneyGram

I worked on the redesign of the MoneyGram app, which was originally launched in 2016 to meet the needs of the digital market. Since then, the app has seen minimal updates in terms of UX design and functionality, resulting in an outdated design compared to its competitors. In this showcase, I’ll walk you through the UX process I followed to refresh and improve the MoneyGram app.

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Redesign Process

Research
& Analysis

Information and data we’ve extracted to understand the current landscape of financial services/payments and to identify global trends and best practices.

Stakeholder Workshop

Two hours of dedicated time to brainstorm and collaborate on the four essential themes. Gained understanding around themes and recommendations.

Wireframes and Initial Concepts

Revamped Information Architecture containing structural and navigational design of the information shown on MoneyGram app homepage. Wire concepts for MoneyGram app.

UX Patterns & Style Guides

Create mood boards consisting of images, color, features, icons, and font selection to guide creative direction of the app. Create reusable design components.

Hi-Fi
Prototype

Develop high fidelity prototypes of key flows and screens to showcase the usability of design and decisions made.

Redesign Process

Research
& Analysis

Information and data we’ve extracted to understand the current landscape of financial services/payments and to identify global trends and best practices.

Stakeholder Workshop

Two hours of dedicated time to brainstorm and collaborate on the four essential themes. Gained understanding around themes and recommendations.

Wireframes and Initial Concepts

Revamped Information Architecture containing structural and navigational design of the information shown on MoneyGram app homepage. Wire concepts for MoneyGram app.

UX Patterns & Style Guides

Create mood boards consisting of images, color, features, icons, and font selection to guide creative direction of the app. Create reusable design components.

Hi-Fi
Prototype

Develop high fidelity prototypes of key flows and screens to showcase the usability of design and decisions made.

Problems

Lack of user empathy
Application is not personalized to the user
Not scalable for the future of MoneyGram offerings
Inconsistent branding
Poor communication to the customer
Outdated UX standards
High drop-off at critical points

Goal for Redesign

Add app navigation system that enhances the money transfer flow and is expandable for scale and make MG app for convenient, fast, transparent, an trustworthy ways to send, manage, and grow user's money

Solutions

Communicate to the customer by providing push notifications for the status of their activity
Provide transparency in the breakdown of fees and total cost
Introduce more learning materials about features and benefits of the app
Create a clean modern design that scream consistency and organize information for the user to clearly understand actions
Move from just being transactional to generating a digital relationship with customers

Personas/Journey Maps/User flows

Our research was was performed by our MoneyGram product designers, UXR Leads and 3rd party agencies. Low-fi designs for quick proof of concepts and to validate the ideas with customers. Throughout 2022-2023 we tested and surveyed well over +500 customers and non-customers.